OSDE · Cartilla Digital
Evolving the search experience
UX Research and UX Design to simplify how members find healthcare professionals and services through one of OSDE’s main self-service channels.
Para el plan 210
Con agenda digital (1)
Dr. Cardozo, Horacio Sergio
Odontología general
Almafuerte 2964 1° · 0.12 km
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The project
The Digital Directory is one of OSDE’s main self-service tools. It allows members to find professionals, medical centers, pharmacies and other services based on their plan and location.
For more than a year, I was part of the UX team and contributed to different initiatives aimed at improving the product experience. My work focused on researching, designing and validating solutions with the team to make the experience simpler and easier to use.
My contribution
- Moderated interviews
- Usability testing
- Heuristic analysis
- Information architecture
- User flows
- Wireframes and prototypes
- Analytics
- Hotjar
- Iteration with the team
The challenge
Search was one of the most important journeys in the Digital Directory. The goal was not a full redesign, but to improve an experience already used by thousands of people.
We evolved the search flow so users could find professionals and services more easily, introducing new search options and validating each decision before implementation.
¿Para qué plan?
Para el plan 210
Para el plan 210
Cerca de tu ubicación
Dr. Cardozo
Odontología general
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How search evolved
I contributed to the research and evolution of a new search experience for the Digital Directory.
Through interviews, usability testing and several iterations, we validated new ways to find professionals, adding searches by name, category and specialty, as well as filters related to plan and location.
A more direct way to find a professional already known or recommended to the user.
A more guided entry point for people searching by specialty, service or type of care.
A product in constant evolution
The work did not end when a feature was designed. Each proposal was validated with users before moving forward and, once implemented, we continued analyzing its performance through Analytics, Hotjar and further research.
Working on a live product allowed us to combine qualitative research with real usage data and make evidence-based decisions throughout the process.
What I learned
This was one of the first projects where I understood that design does not end when a feature goes live. Many of the most valuable decisions came after launch, combining interviews, usability testing, Analytics and Hotjar to keep learning how people used the product and what opportunities emerged from real use.